Diwali jewellery ads 2026: Ranbir Kapoor and Madhuri Dixit are PNG's old gold

Tanishq has Triptii Dimri, PNG Jewellers has Madhuri Dixit and Ranbir Kapoor, Malabar has Alia Bhatt, and Kalyan Jewellers has no Diwali film out yet. Every jewellery film of the 2026 Diwali run so far, with cast, agency and a source.

By the Monumentum desk · Published 21 Oct 2026 · How we check

Dhanteras falls on Friday 6 November 2026 and Diwali on Sunday 8 November, News9 Live reported. By 21 October the jewellers' Diwali films were out: Triptii Dimri for Tanishq, Madhuri Dixit and Ranbir Kapoor for PNG Jewellers, Alia Bhatt for Malabar Gold & Diamonds, Raveena Tandon and her daughter Rasha Thadani for Reliance Jewels. Kalyan Jewellers had not posted one yet.

Who is in the PNG Jewellers ad with Ranbir Kapoor and Madhuri Dixit?

Both are PNG Jewellers ambassadors, and “An Unstoppable Legacy Since 1832” puts them backstage at a show, talking about legacy without saying whose. MediaNews4U quotes Ranbir's line: they need no introduction, they are old gold. The reveal is that they mean PNG, and the film ends on “Unstoppable Legacy”. PNG posted it on 17 October. afaqs reported it runs on Star Plus, news channels, connected TV and in theatres, with festive offers until 15 November. No source names an agency.

PNG Jewellers, “An Unstoppable Legacy Since 1832”

What is the Tanishq Diwali ad for 2026?

“Adhyantara”, with Triptii Dimri. At a campsite under a starlit sky she gestures upward, and blue, pink and gold lights settle into an Adhyantara necklace while “Badan Pe Sitare Lapete Hue” plays. afaqs credits TBWA\Lintas. Superfly Films' own upload credits Kopal Naithani as director. Tanishq posted it on 10 October, and MediaNews4U reported it as a launch ahead of Dhanteras.

The Tanishq film that names Diwali is for the Gulf. Tanishq Middle East posted “Share the Light” on 16 October: a woman takes her traditions to a new city, and her friendships there add something new.

Triptii Dimri in a pale embellished outfit and drop earrings looks up at a starry blue sky beside the Tanishq Adhyantara, a cosmic wonder, title — Tanishq, “Adhyantara”

A young girl smiles up at a woman wearing a diamond necklace and earrings, with the subtitle "So share the light, this India Wali Diwali!", Tanishq Middle East 2026 — Tanishq Middle East, “Share the Light”

Which other jewellers have Diwali ads out?

Reliance Jewels cast a mother and daughter. Raveena Tandon and Rasha Thadani swap blessings, hugs and borrowed jewellery for its Diwali collection, posted on 11 October. Titan's lab-grown diamond brand beYon made its first festive campaign, MediaNews4U reported: Sheeba Chadha, Namita Dubey and Plabita Borthakur pass a want for something sparkly from one neighbour to the next. The agency is Chalk & Chini, and Ishwar Singh Muchhal directed it for Sureshot Films.

Malabar's Alia Bhatt film launches SWAYE, a line of lightweight natural diamonds from Rs 35,000. MediaNews4U reported a Diwali offer of up to 30% off the diamond value, running to 15 November. Indriya, the Aditya Birla jewellery brand, has Aditi Rao Hydari and Siddharth hosting friends for Diwali, made by Ogilvy (West). The World Gold Council's “First Diwali”, by BBDO India, passes a ring among the cousins to welcome a new bride.

Raveena Tandon in a red outfit has a gold necklace fastened by Rasha Thadani, reflected in a dressing mirror, Reliance Jewels Diwali 2026 — Reliance Jewels, Diwali 2026 Collection

Three women drink tea at a table on a wooden balcony, from the beYon lab-grown diamond festive film 2026 — beYon, “Ye Toh Hona Hi Tha”

Malabar Gold & Diamonds, “SWAYE”

Aditi Rao Hydari in gold jewellery stands with Siddharth at a Diwali gathering, Indriya 2026 — Indriya, “Festival of Love”

Which jewellery ads are about Dhanteras?

PALMONAS named Dhanteras outright. In a film posted on 19 October, Shraddha Kapoor tells viewers the best person to buy them gold is themselves, with free 9KT solitaire earrings on 9KT purchases of Rs 30,000 or more. It is one of a run of PALMONAS films that send up jewellery-ad clichés, written and directed by Rahul Mody, with SuperFat Studios and FAR Commercials. GIVA posted “GIVA wali Diwali” the same day for a Diwali silver collection called Pataka.

Shraddha Kapoor smiles as she opens a small jewellery box against a background of warm lights, PALMONAS Dhanteras 2026 — PALMONAS, “Diwali Gifting Has a Problem”

A mother in a cream sari and her daughter sit by a marigold rangoli on a terrace at dusk, subtitle "The rangoli we make with Mom", GIVA Diwali 2026 — GIVA, “GIVA wali Diwali”

Every jewellery Diwali ad of 2026 so far

Jewellery Diwali and Dhanteras films of 2026, oldest first, with cast, agency and source
Date	Brand	Film and cast	Agency and makers	Source
9 Sep	World Gold Council	The Moment Is Gold: First Diwali	BBDO India	Adgully
8 Oct	Indriya	Festival of LoveAditi Rao Hydari, Siddharth	Ogilvy (West)	MediaBrief
10 Oct	Tanishq	AdhyantaraTriptii Dimri	TBWA\Lintas; Superfly Films, dir. Kopal Naithani	afaqs!
10 Oct	beYon by Titan	Ye Toh Hona Hi ThaSheeba Chadha, Namita Dubey, Plabita Borthakur	Chalk & Chini; Sureshot Films, dir. Ishwar Singh Muchhal	MediaNews4U
11 Oct	Reliance Jewels	Diwali 2026 Collection: Khud Ke Traditions BanaaiyeRaveena Tandon, Rasha Thadani		Reliance Jewels on YouTube
17 Oct	PNG Jewellers	An Unstoppable Legacy Since 1832Madhuri Dixit, Ranbir Kapoor		afaqs!
19 Oct	Malabar Gold & Diamonds	SWAYE: Diamonds That Move With YouAlia Bhatt		MediaNews4U
19 Oct	PALMONAS	Diwali Gifting Has a ProblemShraddha Kapoor	SuperFat Studios; FAR Commercials, dir. Rahul Mody	PALMONAS on YouTube
19 Oct	GIVA	GIVA wali Diwali		GIVA on YouTube

A blank agency cell means neither the brand nor the trade press has credited one.

Is there a Kalyan Jewellers Diwali ad in 2026?

Not by 21 October. Kalyan's festive films so far are for Ganesh Chaturthi, with Pooja Sawant, then Navratri and Durga Puja, posted on 30 September and 1 October. Its YouTube channel has posted nothing since. CaratLane, Senco and Tanishq also made films for Ganesh Chaturthi or Durga Puja.

Three generations of women in white and red saris and gold jewellery pose together in front of mirrors, Kalyan Jewellers Durga Pujo 2026 — Kalyan Jewellers, “The Maa in Every Home”

Jewellery ads before Diwali: Ganesh Chaturthi, Navratri and Durga Puja

Jewellery festive films of September and October 2026 before Diwali, with cast, festival and source
Date	Brand	Film and cast	Festival	Source
3 Sep	Gargi by P N Gadgil & Sons	Silver for the Life You LeadMithila Palkar	Festive	Passionate in Marketing
8 Sep	Kalyan Jewellers	Adorning Bappa, Continuing a TraditionPooja Sawant	Ganesh Chaturthi	Telangana Today
8 Sep	CaratLane	ChandrakorMukti Mohan	Ganesh Chaturthi	ETBrandEquity
29 Sep	GIVA	Tyohar Anek, Feeling Ek	Navratri, Durga Puja	MediaBrief
30 Sep	Kalyan Jewellers	For She Is Shakti	Navratri	ETBrandEquity
1 Oct	Kalyan Jewellers	The Maa in Every Home	Durga Puja	Kalyan Jewellers on YouTube
5 Oct	Tanishq	AagomonMimi Chakraborty	Durga Puja	Tanishq on YouTube
7 Oct	Senco Gold & Diamonds	Aparupa Collection 2026	Durga Puja	Senco on YouTube

The season's biggest star pair is selling a jeweller that dates itself to 1832, and they pitch themselves as the old gold.

How we checked: each film was matched to the brand's own YouTube upload and to the trade story linked in its row; where the only source is the brand, the row links its upload. Dates are YouTube upload dates, India time. Kalyan's channel was checked on 21 October. Festival dates are from News9 Live. More films are on our Diwali and festive ads 2026 tracker, and the e-commerce films are in our posts on Flipkart and Amazon. Our method explains the grading.