RCF Strong toh Ghar Strong
Dalmia Cement signed Ranveer Singh as brand ambassador for a multimedia campaign built on the slogan "RCF Strong toh Ghar Strong," positioning the brand as the "RCF Expert" (Roof, Column, Foundation) and educating home builders and contractors on using the right cement and construction practices.
| Brand | Dalmia Cement |
|---|---|
| Agency | Not named |
| Talent | Ranveer Singh |
| Channels | TV, digital, print |
| Source | BestMediaInfo |
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|---|---|---|---|
| DSP Ghar Bhar ke KhushiyaanFestive · 4 Jan 2023 | Festive | Ogilvy | 4 Jan 2023 |
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