Dalmia Cement
The company behind Dalmia Cement, with 3 confirmed deals on Monumentum.
Deals
Newest first, with what our re-check found on each source.
Integrated campaign · 20 Feb 2024
Dalmia Cement signed Ranveer Singh as brand ambassador for a multimedia campaign built on the slogan "RCF Strong toh Ghar Strong," positioning the brand as the "RCF Expert" (Roof, Column, Foundation) and educating home builders and contractors on using the right cement and construction practices.
Talent: Ranveer Singh.
Festive · 4 Jan 2023
A TVC built on the Indian tradition of never leaving a home empty-handed, clubbed with regional trade offers ("DSP Har Ghar Happy Offer" in the East/Northeast, "DSP Every Home Happy Home Offer" in the South) to incentivise home builders. Conceptualised by Ogilvy.
Agency: Ogilvy.
Digital/social · 31 Oct 2022
A festive-season digital/social campaign built around a fictitious contractor character, NAT (Natarajan Anand Terai), played by actor Abhishek Banerjee, who discovers Dalmia Cement's qualities across humorous videos, memes and a user-generated-content wall-photo contest; run by digital agency Team Pumpkin and reported to have reached 31.7 million people.
Agency: Team Pumpkin. Talent: Abhishek Banerjee.
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