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Crompton

The company behind Crompton Greaves, with 3 confirmed deals on Monumentum.

Deals

Newest first, with what our re-check found on each source.

Crompton Greaves→Crompton 2.0 master brand identity

Rebrand · 19 Aug 2026

Crompton unveiled a new master brand identity, including a new emblem ('Cephyr'), tagline and sonic identity, marking a strategic shift ('Crompton 2.0') from a fans-and-appliances maker into a diversified, innovation-led home-solutions business.

Source: Media4Growth

Crompton Greaves→#AankhBandKarkeLeLo - When It's Cooling, It's Crompton

Other · 12 Apr 2025

Crompton's summer campaign for its cooling appliances, using the hashtag #AankhBandKarkeLeLo and the line 'When It's Cooling, It's Crompton' to build trust during peak summer purchase season.

Source: MediaNews4U

Crompton Greaves→#TheFinestChutneyChallenge ft. Genelia Deshmukh

Digital/social · 10 Oct 2024

A social-media campaign for Crompton's mixer grinders fronted by Genelia Deshmukh alongside home chefs and television personalities, built around a cooking-taste challenge.

Talent: Genelia Deshmukh.

Source: BestMediaInfo

For organisers

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