CaratLane
The company behind CaratLane, with 4 confirmed deals on Monumentum.
Deals
Newest first, with what our re-check found on each source.
Ad film · 8 Aug 2026
A campaign film for the Kaashika collection (14KT gold, natural diamonds, temple motifs) built around the cultural heritage of Banaras/Kashi, shot across the city's ghats and temples and scored to the song 'Tum Tak', underlining CaratLane's push into Uttar Pradesh as a market.
Festive · 2 May 2026
A gifting-themed Mother's Day campaign centred on giving mothers a diamond as a personal keepsake, with the first films airing during IPL on Star Sports and JioHotstar and amplified on regional channels including Colours Tamil, Jalsha Movies and Star Utsav Movies.
Talent: Yami Gautam Dhar.
Launch · 26 Mar 2026
CaratLane named actor Yami Gautam Dhar as its first-ever brand ambassador, positioning her as representing the self-made, confident modern Indian woman that the brand wants to reach.
Talent: Yami Gautam Dhar.
Regional · 5 Dec 2025
A regional brand film introducing actor Kayadu Lohar as CaratLane's Regional Brand Ambassador, telling a modern-arranged-marriage story that turns out to be a proposal from her real partner, anchored by the brand's natural-diamond range.
Agency: BBH India. Talent: Kayadu Lohar.
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