Bajaj Allianz Life Insurance
The company behind Bajaj Allianz Life Insurance, with 4 confirmed deals on Monumentum.
Deals
Newest first, with what our re-check found on each source.
Ad film · 19 May 2025
A film with brand ambassador Shubman Gill that maps his run of highs and lows in cricket onto the insurer's SISO investment mechanism, arguing that steady, systematic investing beats reacting to market swings.
Talent: Shubman Gill.
Integrated campaign · 5 Jun 2024
A 360-degree campaign against underinsurance built on a single rule of thumb, that a term cover should be at least ten times annual income, fronted by Shubman Gill across a series of films and timed to the T20 World Cup. It used finfluencers alongside TV, print, outdoor and digital.
Talent: Shubman Gill.
Digital/social · 4 Jun 2022
A pan-India talent hunt drew over 5,400 entries from retired people, and eleven of them made a music video themselves after workshops with Bollywood mentors. The point was that a retirement income buys the freedom to go back to a talent you set aside.
Launch · 7 Sep 2020
The insurer's first celebrity signing put Ayushmann Khurrana at the centre of a refreshed brand story for its Smart Protect Goal term plan and the Smart Assist remote-sales service, pitched at buyers who had turned cautious and contactless during the pandemic.
Talent: Ayushmann Khurrana.
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