Axis Bank
The company behind Axis Bank, with 12 confirmed deals on Monumentum.
Deals
Newest first, with what our re-check found on each source.
Festive · 29 Aug 2026
A Raksha Bandhan-timed film that widens the idea of 'protection' beyond the festival's sibling ritual to the bank's protection-linked products.
Regional · 20 Aug 2026
An NRI-focused campaign spotlighting Axis Bank's NRI bond offerings, built around the emotional distance between diaspora Indians and home.
Purpose · 19 Aug 2026
A safe-banking awareness push designed to carry consumer-protection and fraud-prevention messaging down to last-mile customers.
Purpose · 5 Jun 2026
An environmental-action campaign that mobilised communities across South India, extending Axis Bank's long-running 'Open' brand platform into sustainability activism.
Integrated campaign · 30 Mar 2026
A five-film campaign built around the line 'Dil Se Open, Asli KYC', reframing account-opening and KYC compliance as a proactive, trust-first banking gesture rather than a bureaucratic step.
Regional · 23 Mar 2026
A campaign that leans into Indian-accented English rather than smoothing it away, aiming to make the brand's communication feel more relatable across India's regional diversity.
Experiential · 11 Mar 2026
Axis Bank's flagship pan-India art, craft and literature competition, run as an ongoing brand property that rewards creative talent nationally rather than a one-off ad.
Integrated campaign · 27 Sep 2024
An investor-awareness platform whose first series explained multicap funds to new investors. Two slice-of-life films built on the emotions the fund house said drive first-time buyers, FOMO and confusion, with the digital leg live first and the TVCs following. Made by Mirum India as a sequel to #SochaSamjhaRisk.
Agency: Mirum India.
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Integrated campaign · 11 Sep 2023
A 360-degree investor-education campaign of four films teaching two tools, the riskometer for judging a fund's risk and the risk profiler for judging your own appetite. The argument was that risk is worth taking once it is understood. Conceptualised by Mirum India.
Agency: Mirum India.
Integrated campaign · 5 Sep 2023
An integrated brand campaign under Axis Bank's long-running 'Open' platform, built around real customer experiences rather than scripted ad scenarios.
Sponsorship activation · 12 Apr 2023
An IPL season 16 ad film with Jaideep Ahlawat showing the cashback and rewards on Freecharge UPI and Pay Later, run through the tournament on JioCinema and other digital platforms and backed by contests on the app's social handles.
Talent: Jaideep Ahlawat.
Integrated campaign · 11 Oct 2022
Two short humorous films used everyday situations to explain balanced advantage funds and the idea of staying prepared for market volatility. Part of the fund house's investor-awareness run with Mirum India.
Agency: Mirum India.
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