Ajio × Heeramandi: The Diamond Bazaar, 2024
- Brand
- Ajio · E-commerce & retail
- Property
- Heeramandi: The Diamond Bazaar · Netflix
- Tier
- Licensing
- Date
- 24 Apr 2024
- Source
- MoneycontrolFemina
AJIO and Netflix launched a limited-edition Heeramandi collection under AJIO's House of Ethnics, taking the colours, silhouettes, fabrics and embellishments of the series' costumes into retail ahead of the 1 May 2024 premiere.
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