Sobha Realty
Sobha Realty sponsors 4 properties, mostly film, and has 4 campaigns on record. 1 confirmed in 2026.
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Sponsorships
Season by season, then every row newest first with what our check found on its source.
Partner · Event · 2026
Listed in the partner strip on IIFA's own IIFA 2026 page; tier wording not stated on the page.
Presenting · Event · 2025
Co-presenter of the awards night.
Title · Event · 2025
Title sponsor; the show is billed Sobha Realty IIFA Digital Awards.
Presenting · Event · 2024
Presenting sponsor of IIFA Weekend and Rocks and co-presenting sponsor of IIFA Awards.
Title · Event · 2024
Presenting sponsor of IIFA Weekend and Rocks; the show is billed Sobha IIFA Rocks.
Presenting · Event · 2024
Presenting sponsor of IIFA Weekend and Rocks and co-presenting sponsor of IIFA Awards.
Title · Event · 2023
Title sponsor of IIFA Weekend in its first year with the property.
Campaigns
With the agency and talent where the trade press named them.
Integrated campaign · 20 May 2025
An omnichannel rollout for an island community in Umm Al Quwain, positioned as an ultra-exclusive resort-style retreat where every day feels like a holiday. It ran on billboards in seven airports worldwide alongside video on LinkedIn, Instagram and YouTube, with channel partners carrying the same story and the website as the hub. It followed the same treatment for Sobha Hartland II.
Ad film · 19 May 2025
A film for the ONE Sobha app, the developer's customer platform for booking amenities, requesting services and tracking construction, built around craftsmanship and convenience under the 'Art of The Detail' line. Directed by the photographer Tejal Patni and made with ANC Advertising Agency.
Agency: ANC Advertising Agency.
Purpose · 10 Sep 2024
A film made with Arsenal Women about access to education for girls, carrying real stories of young women reached by Sobha Group's school and university programmes in the UAE and India. AKQA set the concept, Bullion Productions made it and James Willis directed. It ran across both Sobha Realty's and Arsenal's own digital and social channels with joint messaging.
Agency: AKQA.
Ad film · 13 Feb 2024
A short film with Arsenal players Martin Odegaard, Bukayo Saka and Jakub Kiwior, using a football passed between them as the visual device that leads the viewer through the detailing of a Sobha property. It set the developer's 'Art of The Detail' line against Arsenal's 'Art of Football' and was made by Alok Nanda & Company.
Agency: Alok Nanda & Company. Talent: Martin Odegaard, Bukayo Saka, Jakub Kiwior.
Agencies
Credited on Sobha Realty's campaigns, latest first. Roles (creative, media, PR) are not recorded yet.
| ANC Advertising Agency | 1 campaign | 19 May 2025 |
| AKQA | 1 campaign | 10 Sep 2024 |
| Alok Nanda & Company | 1 campaign | 13 Feb 2024 |
Marketing leadership
As reported in the trade press, with the date and the article.
Against home & building peers
Confirmed deals only. The full home & building leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Sobha Realty | 4 | 1 | 4 | Film | 2026 |
| Boll & Branch | 54 | 51 | 0 | Creators and podcasts | 4 Sep 2026 |
| Helix Sleep | 52 | 49 | 0 | Creators and podcasts | 28 Aug 2026 |
| Wayfair | 52 | 51 | 0 | Creators and podcasts | 31 Aug 2026 |
| Cozy Earth | 48 | 44 | 0 | Creators and podcasts | 31 Aug 2026 |
Questions people ask
What does Sobha Realty sponsor?
Sobha Realty has 4 confirmed sponsorship properties on record, mostly in film, including IIFA Awards, IIFA Digital Awards, IIFA Rocks. The latest is dated 2026.
Which agency works on Sobha Realty's campaigns?
Credited on Sobha Realty campaigns: ANC Advertising Agency (1 campaign, latest 19 May 2025); AKQA (1 campaign, latest 10 Sep 2024); Alok Nanda & Company (1 campaign, latest 13 Feb 2024).
Know when Sobha Realty signs something new
One email when Sobha Realty or a home & building rival signs a sponsorship, an ambassador or a campaign.
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