OYO × Startup Mahakumbh, 2025
- Brand
- OYO · Travel & hospitality
- Property
- Startup Mahakumbh · FICCI
- Tier
- Partner
- Date
- 2025
- Source
- Startup Mahakumbh
Unicorn Gold Partner at the event; wording as printed on the official partner page.
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OYO's other deals
Ad film · 4 May 2026
A trust-building push for Company-Serviced OYO that revived Sasha Chettri, remembered as Airtel's '4G Girl', in a red T-shirt visually echoing that campaign, with the line 'Ye OYO alag hai. Test us' inviting guests to verify trained staff, photo-verified rooms and working Wi-Fi for themselves rather than take the brand's word for it. Airtel itself joined in, commenting 'Long time no see' on the post.
Talent: Sasha Chettri.
Regional · 10 Mar 2026
A brand-visibility drive across roughly 500 hotels in India's top tourist states, run by parent company Prism under the 'Rising OYO' name to strengthen the OYO brand in key domestic travel markets.
Rebrand · 8 Sep 2025
OYO rebranded its parent company, legally Oravel Stays, as Prism ahead of an IPO, positioning it as the umbrella corporate identity tying together OYO and its other hospitality brands. Founder and chairman Ritesh Agarwal announced the change in a shareholder letter, describing it as a move to consolidate the group's businesses and clarify its identity.
Hospitality · Event · 2024
Ran an outdoor campaign around the tour reworking lyrics from Diljit's "Naina", with stay discounts for concertgoers.
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