Rebrand to PRISM

OYO rebranded its parent company, legally Oravel Stays, as Prism ahead of an IPO, positioning it as the umbrella corporate identity tying together OYO and its other hospitality brands. Founder and chairman Ritesh Agarwal announced the change in a shareholder letter, describing it as a move to consolidate the group's businesses and clarify its identity.

Brand	OYO
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Source	afaqs!