Cult.fit
Cult.fit sponsors 1 property, mostly business, tech and industry, and has 2 campaigns on record.
3 of 3 rows confirmed on their sourceHow we check
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Sponsorships
Season by season, then every row newest first with what our check found on its source.
Partner · Event · 2025
Unicorn Silver Partner at the event; wording as printed on the official partner page.
Ambassadors
Talent named in Cult.fit's campaigns. Current means seen in a campaign since April 2025. From campaign credits, not contracts.
| Name | Status | First seen | Latest campaign |
|---|---|---|---|
| Ranveer Singh | Past | 4 Aug 2023 | 4 Aug 2023 |
Campaigns
With the agency and talent where the trade press named them.
Digital/social · 4 Aug 2023
Ranveer Singh joined cult.fit as an investor and 'Motivator-in-Chief' brand ambassador, fronting a digital-first ad campaign conceived by Bare Bones Collective and directed by former Ogilvy creative director Rajiv Rao, aimed at the 25-35 age group.
Agency: Bare Bones Collective. Talent: Ranveer Singh.
Experiential · 31 Oct 2022
cult.fit and boAt jointly launched 'Fitness Xtended', a six-week at-home workout programme combining yoga, strength and HIIT sessions, delivered through the boAt Crest app and cult.fit app and tracked via boAt smartwatches.
Agencies
Credited on Cult.fit's campaigns, latest first. Roles (creative, media, PR) are not recorded yet.
| Bare Bones Collective | 1 campaign | 4 Aug 2023 |
Against healthcare peers
Confirmed deals only. The full healthcare leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Cult.fit | 1 | 0 | 2 | Business, tech and industry | 2025 |
| Fortis Healthcare | 2 | 3 | 3 | Running and fitness | 23 Jul 2026 |
| Herbalife | 2 | 2 | 3 | Cricket | 2026 |
| Revital-H | 1 | 1 | 6 | Kabaddi, hockey, tennis and more | 26 Feb 2026 |
| Cipla | 0 | 2 | 9 | – | 30 Jul 2026 |
Where peers sponsor and Cult.fit doesn't
| Property | Peers on it |
|---|---|
| Patna Pirates | Revital-H |
| TCS World 10K Bengaluru | Fortis Healthcare |
| Indian Premier League | Herbalife |
| Women's Premier League | Herbalife |
| Tata Steel World 25K Kolkata | Fortis Healthcare |
Questions people ask
What does Cult.fit sponsor?
Cult.fit has 1 confirmed sponsorship property on record, mostly in business, tech and industry, including Startup Mahakumbh. The latest is dated 2025.
Which agency works on Cult.fit's campaigns?
Credited on Cult.fit campaigns: Bare Bones Collective (1 campaign, latest 4 Aug 2023).
Know when Cult.fit signs something new
One email when Cult.fit or a healthcare rival signs a sponsorship, an ambassador or a campaign.
Work at Cult.fit? Claim this page
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