My11Circle × Indian Premier League, 2025
- Brand
- My11Circle · Gaming & fantasy sports
- Property
- Indian Premier League · Board of Control for Cricket in India
- Tier
- Associate
- Date
- 2025
- Source
- Indian Premier League (via Internet Archive)
Listed under "associate partner".
Credits
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My11Circle's other deals
Sports · 21 Mar 2025
A six-film TATA IPL 2025 campaign conceptualised by filmmaker Vasan Bala and made by creative agency The Script Room, in which a cricket star is unexpectedly transported into a fan's fantasy team, set to a reimagined version of Anu Malik's 'Aaja Meri Gaadi Mein Baith Jaa' re-recorded as 'Aaja Mere Circle Mein Aaja'. It starred My11Circle's roster of Indian and overseas cricketers plus actors, and ran as a 360-degree push across TV, OTT and social.
Agency: The Script Room. Talent: Sourav Ganguly, Shubman Gill, Mohammed Siraj, Ruturaj Gaikwad, Rinku Singh, Yashasvi Jaiswal, Phil Salt, Marco Jansen, Travis Head, Nicholas Pooran, Trent Boult, T. Natarajan, Saurabh Shukla, Rannvijay Singha, Abhishek Banerjee, Durgesh Kumar.
Associate · Event · 2024
Listed under "associate partner" on the IPL sponsor wall.
Ad film · 18 Nov 2022
The third edition of RummyCircle's '#RahoEkKadamAage' campaign, conceptualised by DDB Mudra, with two ad films starring Hrithik Roshan built around foresight and strategic thinking ('Chaar Kadam Aage Socho Aur Raho Ek Kadam Aage'), running across TV, digital, OOH and social.
Agency: DDB Mudra. Talent: Hrithik Roshan.
Shirt sponsor · Team · 2022
Front-of-shirt sponsor of Lucknow Super Giants, 2022–2025.
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