My11Circle
My11Circle sponsors 2 properties, mostly cricket, and has 2 campaigns on record.
3 of 7 rows confirmed on their sourceHow we check
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Sponsorships
Season by season, then every row newest first with what our check found on its source.
Associate · Event · 2025
Listed under "associate partner".
Associate · Event · 2024
Listed under "associate partner" on the IPL sponsor wall.
Shirt sponsor · Team · 2022
Front-of-shirt sponsor of Lucknow Super Giants, 2022–2025.
2 more rows we could not confirm
The source does not name the brand, names it without saying it sponsored, or could not be loaded and is not trade press or an official page. Not counted anywhere on this page.
Integrated segment · YouTube · Undated
My11circle is listed among Thugesh's YouTube sponsors by SponsorRadar, which reads brand deals off the videos themselves. Not announced by either side.
Integrated segment · YouTube · Undated
My11circle is listed among Lakshay Chaudhary's YouTube sponsors by SponsorRadar, which reads brand deals off the videos themselves. Not announced by either side.
Ambassadors
Talent named in My11Circle's campaigns. Current means seen in a campaign since April 2025. From campaign credits, not contracts.
| Name | Status | First seen | Latest campaign |
|---|---|---|---|
| Sourav Ganguly | Past | 21 Mar 2025 | 21 Mar 2025 |
| Yashasvi Jaiswal | Past | 21 Mar 2025 | 21 Mar 2025 |
| Travis Head | Past | 21 Mar 2025 | 21 Mar 2025 |
| Shubman Gill | Past | 21 Mar 2025 | 21 Mar 2025 |
| Mohammed Siraj | Past | 21 Mar 2025 | 21 Mar 2025 |
| Abhishek Banerjee | Past | 21 Mar 2025 | 21 Mar 2025 |
| Ruturaj Gaikwad | Past | 21 Mar 2025 | 21 Mar 2025 |
| Saurabh Shukla | Past | 21 Mar 2025 | 21 Mar 2025 |
| Hrithik Roshan | Past | 18 Nov 2022 | 18 Nov 2022 |
Campaigns
With the agency and talent where the trade press named them.
Sports · 21 Mar 2025
A six-film TATA IPL 2025 campaign conceptualised by filmmaker Vasan Bala and made by creative agency The Script Room, in which a cricket star is unexpectedly transported into a fan's fantasy team, set to a reimagined version of Anu Malik's 'Aaja Meri Gaadi Mein Baith Jaa' re-recorded as 'Aaja Mere Circle Mein Aaja'. It starred My11Circle's roster of Indian and overseas cricketers plus actors, and ran as a 360-degree push across TV, OTT and social.
Agency: The Script Room. Talent: Sourav Ganguly, Shubman Gill, Mohammed Siraj, Ruturaj Gaikwad, Rinku Singh, Yashasvi Jaiswal, Phil Salt, Marco Jansen, Travis Head, Nicholas Pooran, Trent Boult, T. Natarajan, Saurabh Shukla, Rannvijay Singha, Abhishek Banerjee, Durgesh Kumar.
Ad film · 18 Nov 2022
The third edition of RummyCircle's '#RahoEkKadamAage' campaign, conceptualised by DDB Mudra, with two ad films starring Hrithik Roshan built around foresight and strategic thinking ('Chaar Kadam Aage Socho Aur Raho Ek Kadam Aage'), running across TV, digital, OOH and social.
Agency: DDB Mudra. Talent: Hrithik Roshan.
Agencies
Credited on My11Circle's campaigns, latest first. Roles (creative, media, PR) are not recorded yet.
| The Script Room | 1 campaign | 21 Mar 2025 |
| DDB Mudra | 1 campaign | 18 Nov 2022 |
Marketing leadership
As reported in the trade press, with the date and the article.
Against gaming & fantasy sports peers
Confirmed deals only. The full gaming & fantasy sports leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| My11Circle | 2 | 0 | 2 | Cricket | 21 Mar 2025 |
| Dream11 | 15 | 1 | 4 | Cricket | 2026 |
| DafaNews | 14 | 0 | 0 | Football | 2025 |
| Krafton India (BGMI) | 6 | 4 | 10 | Business, tech and industry | 26 Aug 2026 |
| A23 | 2 | 0 | 9 | Football | 2 Jul 2025 |
Where peers sponsor and My11Circle doesn't
| Property | Peers on it |
|---|---|
| WAVES - World Audio Visual & Entertainment Summit | Dream11, Krafton India (BGMI) |
| Comic Con India | Krafton India (BGMI) |
| Punjab Kings | Dream11 |
| Jaipur Pink Panthers | DafaNews |
| Patna Pirates | DafaNews |
| Antaragni | Krafton India (BGMI) |
| Bengal Warriorz | DafaNews |
| Tamil Thalaivas | DafaNews |
Questions people ask
What does My11Circle sponsor?
My11Circle has 2 confirmed sponsorship properties on record, mostly in cricket, including Indian Premier League, Lucknow Super Giants. The latest is dated 21 Mar 2025.
Which agency works on My11Circle's campaigns?
Credited on My11Circle campaigns: The Script Room (1 campaign, latest 21 Mar 2025); DDB Mudra (1 campaign, latest 18 Nov 2022).
Does My11Circle sponsor cricket?
Yes. My11Circle has 3 confirmed cricket deals on record.
Know when My11Circle signs something new
One email when My11Circle or a gaming & fantasy sports rival signs a sponsorship, an ambassador or a campaign.
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