A six-film TATA IPL 2025 campaign conceptualised by filmmaker Vasan Bala and made by creative agency The Script Room, in which a cricket star is unexpectedly transported into a fan's fantasy team, set to a reimagined version of Anu Malik's 'Aaja Meri Gaadi Mein Baith Jaa' re-recorded as 'Aaja Mere Circle Mein Aaja'. It starred My11Circle's roster of Indian and overseas cricketers plus actors, and ran as a 360-degree push across TV, OTT and social.
