A brand film released with the war film Border 2 and narrated by home-maker Neetu Jakhar, following an army household from a soldier's departure for the border through the years the family holds the home together, tied to GM's 'Nation First' value. GM also wrapped its showroom-on-wheels bus in Border 2 livery and screened the film for 400 CISF jawans in Mumbai on 31 January 2026.