Bajaj Finserv
Bajaj Finserv sponsors 1 property, mostly culture, arts and literature, and has 1 campaign on record.
2 of 4 rows confirmed on their sourceHow we check
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Sponsorships
Season by season, then every row newest first with what our check found on its source.
Partner · Event · 2024
CSR Partner
2 more rows we could not confirm
The source does not name the brand, names it without saying it sponsored, or could not be loaded and is not trade press or an official page. Not counted anywhere on this page.
Integrated segment · YouTube · 2026
Bajaj Finserv is listed among ISHAN LLB's YouTube sponsors by SponsorRadar, which reads brand deals off the videos themselves. Not announced by either side.
Integrated segment · YouTube · 2025
Bajaj Finserv is on ISHAN MONITOR's YouTube sponsor wall, carried in 2 videos. SponsorRadar reads brand deals off the videos themselves; the wall names the brand but not which video, so no video is cited. Not announced by either side.
Campaigns
With the agency and talent where the trade press named them.
Rebrand · 7 Oct 2025
After buying out Allianz's stake in its insurance joint ventures, Bajaj Finserv renamed the businesses Bajaj General Insurance and Bajaj Life Insurance, dropping the Allianz name from both.
Against banking & finance peers
Confirmed deals only. The full banking & finance leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Bajaj Finserv | 1 | 0 | 1 | Culture, arts and literature | 7 Oct 2025 |
| IDFC FIRST Bank | 9 | 5 | 3 | Running and fitness | 2026 |
| SBI | 8 | 8 | 13 | Business, tech and industry | 17 Jun 2026 |
| Kotak Mahindra Bank | 7 | 1 | 12 | Kabaddi, hockey, tennis and more | 7 Jul 2026 |
| HSBC India | 9 | 2 | 2 | Music | 2026 |
Where peers sponsor and Bajaj Finserv doesn't
| Property | Peers on it |
|---|---|
| Global Fintech Fest | SBI, HSBC India |
| Antaragni | IDFC FIRST Bank, SBI |
| International Film Festival of India (IFFI), Goa | SBI |
| Jaipur Pink Panthers | IDFC FIRST Bank |
| Punjab Kings | Kotak Mahindra Bank |
| Bengaluru Bulls | Kotak Mahindra Bank |
| Dubai Rugby Sevens | HSBC India |
| Kaun Banega Crorepati season 17 | SBI |
Questions people ask
What does Bajaj Finserv sponsor?
Bajaj Finserv has 1 confirmed sponsorship property on record, mostly in culture, arts and literature, including Serendipity Arts Festival. The latest is dated 7 Oct 2025.
Know when Bajaj Finserv signs something new
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