BIG FM × Serendipity Arts Festival, 2024
- Brand
- BIG FM · Media & entertainment
- Property
- Serendipity Arts Festival · Serendipity Arts Foundation
- Tier
- Media
- Date
- 2024
- Source
- Serendipity Arts Festival
Radio Partner (92.7 Big FM)
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Purpose · 14 Aug 2024
A national organ-donation drive run on all 58 BIG FM stations and hosted by city RJs, scaling up the earlier Mumbai campaigns 'Bano Mumbai Ke Ang Daata' and 'Ghar Ghar Ang Daata' to lift donor registrations after the post-pandemic slump.
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