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Bacardi × Bryan Adams So Happy It Hurts India Tour, 2024

Brand
Bacardi · Alcohol
Property
Bryan Adams So Happy It Hurts India Tour · EVA Live
Tier
Powered by
Date
2024
Source
Loudest

"Powered by" sponsor of the India leg.

Credits

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Bacardi's other deals

Integrated campaign · 21 Jun 2025

A Casa Bacardi summer campaign aimed at Gen Z, dropping the postcard-holiday cliche for rooftop hangs and house parties. Lisa Mishra reworked the old 'Sippin' On Bacardi Rum' track for the film, and the campaign ran June and July 2025 with creator content, regional collaborations, bar activations across cities and a merchandise drop, in partnership with Homegrown.

Talent: Lisa Mishra.

Ad film · 28 Sep 2023

A TVC for Bacardi's Indian drinks e-commerce platform Legacy Collective, with Ranbir Kapoor as ambassador, pitched at homegrown brands and the argument that anyone can build a legacy given time. Ran on TV, digital, social and in cinemas.

Agency: Orchard Advertising. Talent: Ranbir Kapoor.

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