Bacardi
Bacardi sponsors 1 property, mostly music, and has 2 campaigns on record.
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Sponsorships
Season by season, then every row newest first with what our check found on its source.
Powered by · Event · 2024
"Powered by" sponsor of the India leg.
Ambassadors
Talent named in Bacardi's campaigns. Current means seen in a campaign since April 2025. From campaign credits, not contracts.
| Name | Status | First seen | Latest campaign |
|---|---|---|---|
| Ranbir Kapoor | Past | 28 Sep 2023 | 28 Sep 2023 |
Campaigns
With the agency and talent where the trade press named them.
Integrated campaign · 21 Jun 2025
A Casa Bacardi summer campaign aimed at Gen Z, dropping the postcard-holiday cliche for rooftop hangs and house parties. Lisa Mishra reworked the old 'Sippin' On Bacardi Rum' track for the film, and the campaign ran June and July 2025 with creator content, regional collaborations, bar activations across cities and a merchandise drop, in partnership with Homegrown.
Talent: Lisa Mishra.
Ad film · 28 Sep 2023
A TVC for Bacardi's Indian drinks e-commerce platform Legacy Collective, with Ranbir Kapoor as ambassador, pitched at homegrown brands and the argument that anyone can build a legacy given time. Ran on TV, digital, social and in cinemas.
Agency: Orchard Advertising. Talent: Ranbir Kapoor.
Agencies
Credited on Bacardi's campaigns, latest first. Roles (creative, media, PR) are not recorded yet.
| Orchard Advertising | 1 campaign | 28 Sep 2023 |
Marketing leadership
As reported in the trade press, with the date and the article.
Against alcohol peers
Confirmed deals only. The full alcohol leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Bacardi | 1 | 0 | 2 | Music | 21 Jun 2025 |
| United Spirits (Diageo India) | 15 | 3 | 2 | Music | 30 Mar 2026 |
| AB InBev India (Budweiser) | 4 | 6 | 5 | Music | 13 Jun 2026 |
| United Breweries (Kingfisher) | 10 | 4 | 3 | Football | 25 Apr 2026 |
| Pernod Ricard India (Royal Stag, Blenders Pride, Imperial Blue) | 10 | 6 | 3 | Music | 7 Mar 2026 |
Where peers sponsor and Bacardi doesn't
| Property | Peers on it |
|---|---|
| Goafest | United Breweries (Kingfisher), Pernod Ricard India (Royal Stag, Blenders Pride, Imperial Blue) |
| East Bengal | United Spirits (Diageo India), United Breweries (Kingfisher) |
| Royal Challengers Bengaluru | United Spirits (Diageo India), United Breweries (Kingfisher) |
| Lollapalooza India | United Spirits (Diageo India), AB InBev India (Budweiser) |
| Sunburn Festival | United Breweries (Kingfisher), Pernod Ricard India (Royal Stag, Blenders Pride, Imperial Blue) |
| ICC Men's T20 World Cup | AB InBev India (Budweiser), Pernod Ricard India (Royal Stag, Blenders Pride, Imperial Blue) |
| Echoes of Earth | United Spirits (Diageo India), Pernod Ricard India (Royal Stag, Blenders Pride, Imperial Blue) |
| Magnetic Fields Festival | AB InBev India (Budweiser), Pernod Ricard India (Royal Stag, Blenders Pride, Imperial Blue) |
Questions people ask
What does Bacardi sponsor?
Bacardi has 1 confirmed sponsorship property on record, mostly in music, including Bryan Adams So Happy It Hurts India Tour. The latest is dated 21 Jun 2025.
Which agency works on Bacardi's campaigns?
Credited on Bacardi campaigns: Orchard Advertising (1 campaign, latest 28 Sep 2023).
Know when Bacardi signs something new
One email when Bacardi or an alcohol rival signs a sponsorship, an ambassador or a campaign.
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