Angel One × Indian Premier League, 2025
- Brand
- Angel One · Banking & finance
- Property
- Indian Premier League · Board of Control for Cricket in India
- Tier
- Associate
- Date
- 2025
- Source
- Indian Premier League (via Internet Archive)
Listed under "associate partner".
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Angel One's other deals
Influencer · 25 May 2026
A scripted microdrama series made with The Viral Fever aimed at young India, using serialised short-form storytelling to build familiarity with investing rather than a straight ad film.
Sports · 13 May 2026
Angel One used its IPL association to push a leadership narrative for the brand among cricket-viewing audiences, a content push built around the sponsorship rather than a plain logo placement, as CMO Zameer Kochar described it in a trade interview.
Integrated campaign · 30 Mar 2026
A brand positioning campaign presenting Angel One's app as an intelligent investing companion, rolled out across ad film and digital placements to build trust with new-age investors.
Presenting · Event · 2026
Listed under "PREMIER PARTNERS" on the IPL sponsor wall.
Festive · 14 Aug 2024
An Independence Day-themed ad film using the idea of the 'path to freedom' to frame financial independence through investing.
Launch · 20 May 2024
Angel One launched Fin One as a separate youth brand aimed at 18 to 29 year olds in tier two India and beyond, led by Paarth Dhar. It opened on social channels with short-form, deliberately light-hearted money content on Instagram, made by an in-house team, with AI used to translate the videos into other Indian languages. Fin One does not give advice; long-form explainers on YouTube were planned to follow.
Associate · Event · 2024
Listed under "associate partner" on the IPL sponsor wall.
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