SBI

Ad film · 11 May 2026

SBI Life's Mother's Day film turns on an exchange between two mothers: a young woman returning to work after maternity leave cannot put her hesitation into words, and her own mother reads it anyway and tells her that choosing her own path takes nothing away from her family. It extends the brand line Apne Liye. Apno Ke Liye.

Ad film · 21 Jan 2026

SBI Life cast Rishabh Pant and Ravindra Jadeja as two sides of an argument every buyer already has in their head, one pushing instinct and ambition, the other preparedness. Two films follow a woman taking up wrestling and a man moving into women's rights law, with insurance framed as the thing that lets the choice happen. Television and connected TV carried the campaign, backed by OTT, cinema and outdoor.

Talent: Rishabh Pant, Ravindra Jadeja.

Festive · 2026

A Diwali-themed push for systematic investment plans on SBI Mutual Fund's own campaign microsite, framing a disciplined SIP as a diya that grows brighter over time, built around two curated fund themes named UniDiverse and Trinity.

Digital/social · 2026

An always-on microsite campaign urging salaried investors to start a SIP on the day they are paid, built around the line 'Make Salary Day, Your SIP Day' and pitched on rupee-cost averaging and compounding.

Digital/social · 2026

A parent-facing campaign for children's-goal mutual funds that walks parents through setting a target amount, investing early and staying invested so a child's education or career choice is funded regardless of what it turns out to be.

Festive · 23 Sep 2025

SBI Card's festive 2025 push, an offers-led campaign running in more than 2,900 cities including tier two and tier three towns. Cardholders got instant discounts of up to 27.5 per cent, cashback and EMI offers across consumer durables, phones, laptops, jewellery, apparel, furniture and e-commerce, with Amazon, Reliance Retail, Samsung, LG, Sony and others taking part.

Integrated campaign · 2 Feb 2023

An integrated campaign built on what SBI Life called responsible ambition, the idea that people now chase their own goals without setting down family duties. The lead TVC is told from a daughter's point of view and follows her father, Rishabh, quitting his job to start his own venture.

Digital/social · 6 Aug 2020

A lockdown-era campaign pushing customers to adopt the YONO app and its sister apps by pairing social-media promotion with AI-driven conversational marketing on Facebook Messenger, letting people bank from home without a branch visit. Landmark exception: the only campaign found for the parent bank brand itself rather than an SBI group subsidiary.