Samsonite India (American Tourister)

Ad film · 22 Apr 2025

A music-video campaign by Famous Innovations with Sony Music that repositions American Tourister around inclusive travel. Ananya Panday and Siddhant Chaturvedi star; Chaturvedi and Jonita Gandhi sing the anthem composed by Vayu; Shashanka Chaturvedi directed. Launched on Sony Music India's YouTube, then TV, outdoor and digital.

Agency: Famous Innovations. Talent: Ananya Panday, Siddhant Chaturvedi, Jonita Gandhi.

Ad film · 27 Mar 2025

Kamiliant's first TVCs, by Lowe Lintas: on a speeding train Tamannaah Bhatia tosses Tiger Shroff a bag with a bomb in it, the blast throws it through the window and it lands without a scratch; a second spot spoofs period films. Ran on TV, digital, outdoor and social around the IPL.

Agency: Lowe Lintas. Talent: Tamannaah Bhatia, Tiger Shroff.

Integrated campaign · 21 Feb 2024

A six-part video series by Lowe Lintas India in which people known for resilience put Samsonite bags through abuse: Ghazal Alagh crushes a Cubelite, chef Garima Arora cracks nuts on an EVOA and uses it as a chopping board, with Karun Chandhok, Milind Soman, Sania Mirza and Vidyut Jammwal in other films. Ran on digital, outdoor and social from 2023 into 2024.

Agency: Lowe Lintas. Talent: Ghazal Alagh, Garima Arora, Karun Chandhok, Milind Soman, Sania Mirza, Vidyut Jammwal.

Digital/social · 16 Dec 2023

A CGI film by Makani Creatives for the roll-shaped Rollio bags, in which Ananya Panday steps into a surreal world built around the bag's silhouette; the #OwnTheRoll launch rode the CGI-and-metaverse trend.

Agency: Makani Creatives. Talent: Ananya Panday.

Ad film · 9 May 2023

A TVC by Famous Innovations in which Virat Kohli plunges into freezing water, bungee-jumps off a bridge, plays an alpine horn and wears a kilt, urging travellers past their comfort zones. Amplified across digital, TV, outdoor and social.

Agency: Famous Innovations. Talent: Virat Kohli.