Tested Like Samsonite
A six-part video series by Lowe Lintas India in which people known for resilience put Samsonite bags through abuse: Ghazal Alagh crushes a Cubelite, chef Garima Arora cracks nuts on an EVOA and uses it as a chopping board, with Karun Chandhok, Milind Soman, Sania Mirza and Vidyut Jammwal in other films. Ran on digital, outdoor and social from 2023 into 2024.
| Brand | American Tourister |
|---|---|
| Agency | Lowe Lintas |
| Talent | Ghazal Alagh, Garima Arora, Karun Chandhok, Milind Soman, Sania Mirza, Vidyut Jammwal |
| Channels | digital, OOH, social |
| Source | Campaign Brief Asia |
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