Meta India (Instagram, WhatsApp)
The company behind Meta India (Instagram, WhatsApp), with 6 confirmed deals on Monumentum.
Deals
Newest first, with what our re-check found on each source.
Integrated campaign · 13 Jun 2025
The India launch platform for Meta AI, built on the everyday question of what you will do today. Six regional slice-of-life films showed the assistant inside WhatsApp, Facebook and Instagram, backed by contextual YouTube ads, regional billboards in Delhi and Lucknow, and twelve creators across cities.
Agency: DDB Mudra.
Purpose · 14 Oct 2024
A safety campaign with Ayushmann Khurrana playing a wedding guest who spots guests about to be conned and talks them out of it. Run with MeitY, the Indian Cybercrime Coordination Centre and the I&B ministry, it walked through OTP, impersonation, investment and fake-loan scams and pointed at safety tools on Facebook, Instagram and WhatsApp.
Talent: Ayushmann Khurrana.
Purpose · 22 Jun 2023
WhatsApp put Anushka Sharma at the centre of a privacy push built on the idea that women open up when a friend reaches out privately. It launched alongside the Silence Unknown Callers and Privacy Checkup features and used a series of mirrored messages to push people to check in on someone.
Talent: Anushka Sharma.
Integrated campaign · 13 Oct 2022
Meta's first campaign in India to market Facebook, Instagram and WhatsApp as one company brand, a year after the rename. Four creatives told stories of young Indians using Reels and AR to chase an interest or build a business, released in phases over two months.
Agency: DDB Mudra.
Ad film · 23 Aug 2022
The India cut of WhatsApp's global privacy campaign, made by BBDO India and directed by Prakash Varma. A father and son hold an intensely personal conversation in a crowded restaurant and stadium while the crowds vanish and doors lock around them, standing in for end-to-end encryption, two-step verification and hidden online presence.
Agency: BBDO India.
Integrated campaign · 11 Oct 2021
Instagram's first brand campaign in India, made with DDB Mudra, built on the idea that young people are still working out who they are. It ran for ten weeks on TV through the IPL and the T20 World Cup plus digital, outdoor and experiential, in eight Indian languages, and cast emerging Reels creators including Saurabh Ghadge, Karan Sonawane and Shayan Roy.
Agency: DDB Mudra. Talent: Saurabh Ghadge, Karan Sonawane, Meethika Dwivedi, Shantanu Dhope, Shayan Roy.
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