Scams se Bacho
A safety campaign with Ayushmann Khurrana playing a wedding guest who spots guests about to be conned and talks them out of it. Run with MeitY, the Indian Cybercrime Coordination Centre and the I&B ministry, it walked through OTP, impersonation, investment and fake-loan scams and pointed at safety tools on Facebook, Instagram and WhatsApp.
| Brand | Meta India (Instagram, WhatsApp) |
|---|---|
| Agency | Not named |
| Talent | Ayushmann Khurrana |
| Channels | digital, social |
| Source | MediaNews4U |
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