JSW Paints
The company behind JSW Paints, with 5 confirmed deals on Monumentum.
Deals
Newest first, with what our re-check found on each source.
Launch · 20 May 2026
Launch campaign for an interior paint sold on protection rather than colour, arguing that a home should let its guard down because the paint keeps its guard up against germs, fading and scuffs. Timed to the IPL season and run across television, digital and social.
Agency: TBWA\India.
Festive · 27 Mar 2026
A Holi activation for the exterior paint brand run with Blinkit, which slipped free gulal into select quick-commerce orders in a set of cities. The stunt was pushed on social and picked up by users as reels, unboxing clips and memes; JSW Dulux put reach at over 28 million people.
Festive · 22 Sep 2025
Festive film that revived the brand's questioning mascot Sawalia to push the Any Colour One Price promise, nudging buyers who read labels on food and lifestyle goods to read the paint pack too. Dulquer Salmaan plays the shopper Sawalia challenges.
Agency: TBWA\India. Talent: Dulquer Salmaan.
Integrated campaign · 16 Sep 2025
A TVC marking five years of the Dulux Assurance warranty programme, built on a running argument between two characters over whether the paint's quality or the warranty is the better reason to buy. Directed by Prasoon Pandey; the film extended into connected TV, social, digital and offline festive activations.
Agency: Lowe Lintas.
Sports · 11 Apr 2025
Cricket anthem built for IPL 2025 and an expanded set of IPL and WPL team tie-ups, casting rival team colours as one shared colour of love for the game. A sequel to the first Rangon Ka Khel anthem of the previous season.
Agency: TBWA\India.
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