Godrej & Boyce (Appliances, Interio, Locks)
The company behind Godrej & Boyce (Appliances, Interio, Locks), with 11 confirmed deals on Monumentum.
Deals
Newest first, with what our re-check found on each source.
Experiential · 17 Aug 2026
An Onam activation in Kochi built on the brand's 'Handloom Dilemma' survey: Kasavu-clad mannequins with QR standees at Edappally Metro, Lulu Mall and cafes, a canter van touring the city, an outdoor installation of a Kasavu saree flowing out of a Godrej washing machine, and influencers. It pushes handloom-friendly front-loaders and large side-by-side fridges for Sadya cooking.
Festive · 14 Aug 2026
A multi-city outdoor campaign for Independence Day that celebrates regional weaves such as Patola, Pochampally, Mysore Silk, Jamdani and Bhagalpuri, each tied to its home city. The creative sells the Handloom Wash programme on Godrej's AI-powered front-load washing machines, tested on 25-plus Indian handloom fabrics.
Rebrand · 10 Sep 2025
Godrej Interio was renamed Interio by Godrej and repositioned from a furniture maker to an aspirational lifestyle brand for homes and workspaces. The rebrand carries a new logo and a lead colour, Coral, and is being rolled out through a new store format, an expansion to 1,500 stores in three years and a revamped e-commerce site with AR try-ons.
Rebrand · 28 Nov 2024
Godrej & Boyce relaunched itself as Godrej Enterprises Group on a single purple identity, dropping the old three-colour scheme while keeping the cursive logo drawn from founder Pirojsha Godrej's signature. The brand film opens on the group's first product, the springless lock, and follows children who question everything and improvise their way to answers, ending on the line 'Unlock New Worlds'.
Agency: Lowe Lintas.
Festive · 11 Oct 2024
A festive film in which a young couple tours a Godrej Interio store and justifies purchases with 'boy math' and 'girl math', discovering storage sofas, dining tables with hidden compartments and hydraulic beds. Conceptualised by SoCheers to sell smart furniture with festive offers.
Agency: SoCheers.
Experiential · 13 Jun 2024
At Goa's Mopa airport, wood-finish Eon Vogue air conditioners and life-size refrigerators rode the baggage-claim conveyor belts wearing 'Just Arrived' tags, turning the carousel into a product showcase. Conceived and executed by OOH agency MOMS as part of the Eon Vogue range launch.
Ad film · 22 May 2024
A travel-season campaign aimed at people who leave home for the holidays trusting that nothing will go wrong. The line 'Magic pe nahi, logic pe bharosa rakho' asks travellers to swap superstition for a home locker, and the films argue the case for buying security rather than hoping for it.
Experiential · 21 Oct 2023
Godrej Security Solutions built four vans as lockers on wheels, each opening into a furnished smart home stocked with digital lockers, video door phones, CCTV cameras and alarms. Ayushmann Khurrana flagged the first van off in Mumbai and it toured Horniman Circle, the Bandra-Worli Sea Link and the Gateway of India before the fleet set out to cover 100 cities in under 100 days.
Talent: Ayushmann Khurrana.
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Influencer · 8 Aug 2023
A series of Instagram videos with food and lifestyle creators on picking fresh produce, cleaning and organising the fridge, and storage hacks, made to sell the food-preservation story of Godrej frost-free refrigerators with Nano Shield technology.
Talent: Nitya Hegde, Shreya Agarwala, Saloni Kukreja.
Ad film · 3 Oct 2022
An ad film with brand ambassador Ayushmann Khurrana on the idea that part of your mind stays behind at home whenever you travel or step out. Conceptualised by Sixty Fifth Communications, it was pushed through Bollywood-facing digital platforms and paired with a street-level activation to catch passers-by.
Agency: Sixty Fifth Communications. Talent: Ayushmann Khurrana.
Ad film · 10 Sep 2022
A film following a man on a motorcycle trip through the mountains who can travel without worry because his home is secured with Godrej locks. Instead of product features, the brand chose a post-lockdown message to step out and live freely.
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