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Digital/socialIndia2026

#BlackForWhite

A campaign for Dabur Herb'l Charcoal toothpaste that cast the Star Wars villain Darth Vader as the brand's fictional 'Chief Innovation Officer', pairing his pop-culture recognition with the toothpaste's black-to-white charcoal-whitening proposition.

BrandDabur
AgencyNot named
TalentNot named
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Sourceafaqs!

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