ThinkPad X9 Aura Edition experience campaign
Experience zones in tech parks in Delhi, Bengaluru and Mumbai let IT and business decision-makers try the Intel-built ThinkPad X9 Aura Edition, while anamorphic displays ran at major airports and the Jio World Convention Centre. Dentsu B2B led strategy and Posterscope the OOH; Lenovo counted 1,300-plus professionals engaged in two days.
| Brand | Lenovo / Motorola India |
|---|---|
| Agency | Dentsu B2B |
| Talent | Not named |
| Channels | on-ground, OOH, social |
| Source | MediaNews4U |
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