#SaveKiyaKya
Multi-film TV campaign launching Syska's BLDC fans in which Rajkummar Rao plays a double role in everyday household scenes about saving power and money, conceived by IBD India and aired on Hindi and regional-language channels with digital amplification.
| Brand | Syska |
|---|---|
| Agency | IBD India |
| Talent | Rajkummar Rao |
| Channels | TV, digital |
| Source | Financial Express |
More from Syska
| Campaign | Type | Agency | Date |
|---|---|---|---|
| Rajkummar Rao festive campaign for LED and fansIntegrated campaign · 31 Jul 2023 | Integrated campaign | – | 31 Jul 2023 |
| BLDC fans digital films with Rajkummar RaoDigital/social · 29 May 2023 | Digital/social | By Design | 29 May 2023 |
| Styles you as you (Women's Day 2023)Digital/social · 5 Mar 2023 | Digital/social | By Design | 5 Mar 2023 |