Did you sleep well? (There is comfort in comforting others)
A brand campaign by Sideways Consulting that reframes asking someone 'did you sleep well?' as an act of care, moving the mattress category away from technical talk. Broke during the ICC World Cup on TV, digital and retail outdoor.
| Brand | Sleepwell |
|---|---|
| Agency | Sideways Consulting |
| Talent | Not named |
| Channels | TV, digital, OOH |
| Source | Financial Express |
More from Sideways Consulting
| Brand | Campaign | Type | Agency | Date |
|---|---|---|---|---|
| Sleepwell | Gift well with SleepwellIntegrated campaign · 19 Jan 2023 | Integrated campaign | Sideways Consulting | 19 Jan 2023 |
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|---|---|---|---|
| World Sleep Day 2026 Sleep Study campaignPurpose · 21 Mar 2026 | Purpose | – | 21 Mar 2026 |
| Feel at HomeAd film · 13 Aug 2025 | Ad film | Very Multimedia Solution | 13 Aug 2025 |
| Did You Sleepwell? (World Sleep Day 2025)Purpose · 15 Mar 2025 | Purpose | – | 15 Mar 2025 |
| Kurlon rebrand with new logo and taglineRebrand · 10 Jun 2024 | Rebrand | – | 10 Jun 2024 |
| The Home SapiensIntegrated campaign · 11 May 2023 | Integrated campaign | Brave New World | 11 May 2023 |
| Gift well with SleepwellIntegrated campaign · 19 Jan 2023 | Integrated campaign | Sideways Consulting | 19 Jan 2023 |
| Live LimitlessLaunch · 20 Aug 2021 | Launch | McCann Worldgroup | 20 Aug 2021 |