Nazar Ka Tikka – Vote Jaroor Kare!

A pre-election voter-turnout drive for the 2024 general election that likened the inked finger to the protective 'nazar ka tikka' charm, under the slogan 'Desh ko lagae nazar ka tikka – Vote Jaroor Kare!'. It ran across the network's own channels with more than ten sponsoring brands and a claimed reach of 44 crore people, with guests invited to endorse the slogan on air.