Game on Screens x Goibibo (Vettaiyan)
PVR Inox used its in-cinema gamification IP 'Game on Screens' with travel brand Goibibo to build an activation around the Rajinikanth film Vettaiyan -- live contests, trivia and rewards across two Chennai cinemas that the companies said reached over 100,000 moviegoers.
| Brand | PVR INOX |
|---|---|
| Agency | Not named |
| Talent | Not named |
| Channels | on-ground, digital, social |
| Source | MediaNews4U |
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