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LaunchIndia24 Jun 2024

See Life in Panorama

A CGI out-of-home campaign starring Kendall Jenner to launch the Panorama Mascara in India, built on the claim that eyes look up to 1.4 times bigger. The CGI creative ran on a billboard cluster at Turner Road, Bandra and then at Worli Sea Link, Juhu Tara Road and Goregaon West in Mumbai.

BrandL'Oréal India
AgencyTonic Worldwide
TalentKendall Jenner
ChannelsOOH, digital
SourceMediaNews4U

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