My Hair Color, My Expression

A hair-colour campaign for Casting Creme Gloss that used four actors known from streaming work, Sayani Gupta, Maanvi Gagroo, Kirti Kulhari and Bani J, each talking about colour as a form of self-expression. It premiered on 12 January 2024 and ran on digital and social under the hashtag #MyHairColorMyExpression.

Brand	L'Oréal India
Agency	Not named
Talent	Sayani Gupta, Maanvi Gagroo, Kirti Kulhari, Bani J
Channels	digital, social
Source	MediaNews4U