Sanam Sekhon Guinness World Record drift
A record-setting stunt in which driver Sanam Sekhon set a Guinness World Record for the highest-altitude car drift (5,798 metres) at Umling La Pass, Ladakh, on JK Tyre's Levitas tyres, used to dramatise the product's performance credentials.
| Brand | JK Tyre |
|---|---|
| Agency | Not named |
| Talent | Sanam Sekhon |
| Channels | digital |
| Source | JK Tyre & Industries |
More from JK Tyre
| Campaign | Type | Agency | Date |
|---|---|---|---|
| Men's Asia Cup 2025 sponsorshipSponsorship activation · 12 Sep 2025 | Sponsorship activation | – | 12 Sep 2025 |
| JK Tyre powered Indian Racing Festival - a carnival of Total ControlRegional · 10 Apr 2025 | Regional | – | 10 Apr 2025 |