Zimmedari Lagey Pyaari
A TVC titled 'Zimmedari Lagey Pyaari' (responsibilities make life beautiful), directed by Prashant Madan, reframing responsibility as an expression of affection through slice-of-life moments; described by the company as its first brand campaign in a decade.
| Brand | ICICI Prudential Life |
|---|---|
| Agency | Not named |
| Talent | Not named |
| Channels | TV |
| Source | BestMediaInfo |
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