Bike se pyaar rahega hamesha, naye jaisa (Gulf Pride relaunch)
360-degree relaunch of Gulf Pride with an API SP formulation and new packaging, told as a love story between a rider and his first bike, with MS Dhoni in a romantic-biker role. TVC directed by Punit Malhotra and produced by Dharma 2.0; ran on TV, digital and retail with BTL, trade and mechanic outreach.
| Brand | Gulf Oil |
|---|---|
| Agency | Not named |
| Talent | MS Dhoni |
| Channels | TV, digital, in-store, on-ground |
| Source | MediaNews4U |
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