TheSmallBigIdea
Named on 2 campaigns for 2 brands on BrandMap.
Clients
Brands this agency is named with, most work first.
| Brand | Campaigns | Latest work |
|---|---|---|
| Zydus Lifesciences | 1 | Liver Ki Suno7 Aug 2026 |
| Glaxosmithkline Pharmaceuticals | 1 | Yeh Science Hai (shingles awareness)12 Aug 2024 |
Campaigns
Newest first, with what our re-check found on each source.
Purpose · 7 Aug 2026
A multi-phase liver-health-awareness campaign made by agency TheSmallBigIdea that introduced actor Ashish Vidyarthi as a symbolic 'villain' representing hidden risk factors like obesity and diabetes, then extended the idea into influencer-led social content fronted by actors Vivek Dahiya and Sana Makbul.
Agency: TheSmallBigIdea. Talent: Ashish Vidyarthi, Vivek Dahiya, Sana Makbul.
Purpose · 12 Aug 2024
Two campaign films featuring Amitabh Bachchan and Manoj Pahwa as friends explaining, in an everyday conversational style, the scientific link between chickenpox and shingles and the higher risk faced by people with diabetes, urging adults over 50 to ask their doctor about shingles prevention. Directed by R. Balki and created by Blitzkraig (TheSmallBigIdea Network), it ran on YouTube, Google Display, Meta, OTT, Paytm, Google Pay and TV, with a tie-in to Kaun Banega Crorepati.
Agency: TheSmallBigIdea. Talent: Amitabh Bachchan, Manoj Pahwa.
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