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RebrandIndia1 Feb 2024

Purana Radio ab Khatam / Happening Hai

A five-phase rebrand rolled out on digital and social, opening with a cryptic video from the audio CEO and then unveiling a new tagline, a new logo called The Fever Whisper and a neon pink and purple palette aimed at younger listeners.

BrandFever FM
AgencyNot named
TalentNot named
Channelsdigital, social, radio
SourceFinancial Express

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