James Jefferson: How to Grow Rich During the Pandemic
A fraud-awareness campaign with Leo Burnett and Dubai Police built around a fictional Welsh fraudster, James Jefferson, promoting a fake get-rich book. It ran as a short film ending in his arrest, an Instagram series of Fraudsters Asked Questions, a weekly Spot the Fraudster live game show hosted by a Dubai influencer, an AR filter and an information site. It reached over five million people in the UAE and later won three Gold Effies.
| Brand | Emirates NBD |
|---|---|
| Agency | Leo Burnett India |
| Talent | Not named |
| Channels | digital, social |
| Source | Campaign Middle EastCommunicate Online |
More from Leo Burnett India
| Brand | Campaign | Type | Agency | Date |
|---|---|---|---|---|
| Flipkart | Fashion and home discovery TVCsIntegrated campaign · 17 Mar 2026 | Integrated campaign | Leo Burnett | 17 Mar 2026 |
| Shriram Life Insurance | Zaroorat Jaisi, Policy VaisiAd film · 6 Dec 2025 | Ad film | Leo Burnett | 6 Dec 2025 |
| PepsiCo India (incl. bottler Varun Beverages) | Energy ka bas ek kingAd film · 21 Oct 2025 | Ad film | Leo Burnett India | 21 Oct 2025 |
| Acko | Car ka Action HeroAd film · 10 Sep 2025 | Ad film | Leo Burnett | 10 Sep 2025 |
| Ikea | Cook Up Some MagicFestive · 5 Sep 2025 | Festive | Leo Burnett India | 5 Sep 2025 |
| MakeMyTrip | Bass! Bus Karo, redBus KaroIntegrated campaign · 23 May 2025 | Integrated campaign | Leo Burnett | 23 May 2025 |
| Birla Opus | Naye Zamane Ka Naya PaintIntegrated campaign · 11 Oct 2024 | Integrated campaign | Leo Burnett India | 11 Oct 2024 |
| Ikea | Make Room for All Things FestiveFestive · 28 Sep 2024 | Festive | Leo Burnett India | 28 Sep 2024 |
More from Emirates NBD
| Campaign | Type | Agency | Date |
|---|---|---|---|
| Leo Burnett agency of record appointment6 Feb 2023 | – | Leo Burnett | 6 Feb 2023 |
| #AloneTogetherPurpose · 29 Apr 2020 | Purpose | FP7 McCann | 29 Apr 2020 |