Emirates NBD
Emirates NBD sponsors 3 properties, mostly kabaddi, hockey, tennis and more, then football, and has 3 campaigns on record. 1 confirmed in 2026.
5 of 6 rows confirmed on their sourceHow we check
See how Emirates NBD compares with IDFC FIRST Bank and SBIA 20-minute teardown with Saurabh Garg, C4E: where your category spends, what is crowded, what is open.Ask for a teardownClose
Sponsorships
Season by season, then every row newest first with what our check found on its source.
Official partner · Event · 2026
Listed under "Official Partners".
Shirt sponsor · Team · 2025
Front-of-shirt sponsor of Dibba, 2025–present. Listed for the 2025–26 season.
Partner · Event · 2023
Association Partner. Under the "Association Partners" heading on the Dubai Fitness Challenge partners page; the logo has no alt text, so the brand is read off the image filename.
Campaigns
With the agency and talent where the trade press named them.
Other · 6 Feb 2023
Emirates NBD named Publicis Groupe and Leo Burnett its creative agency of record after a pitch involving five network agencies, consolidating strategy, creative, data and digital under the Power of One model to carry the brand through its next phase.
Agency: Leo Burnett.
Purpose · 27 Sep 2021
A fraud-awareness campaign with Leo Burnett and Dubai Police built around a fictional Welsh fraudster, James Jefferson, promoting a fake get-rich book. It ran as a short film ending in his arrest, an Instagram series of Fraudsters Asked Questions, a weekly Spot the Fraudster live game show hosted by a Dubai influencer, an AR filter and an information site. It reached over five million people in the UAE and later won three Gold Effies.
Agency: Leo Burnett.
Purpose · 29 Apr 2020
A Covid lockdown solidarity film made with FP7 McCann Dubai on the idea that choosing to be alone was a way of being more together. For the first time in the bank's history it added a tagline, #TogetherWeWillConquer, to its own logo and ran all communication under it.
Agency: FP7 McCann.
Agencies
Credited on Emirates NBD's campaigns, latest first. Roles (creative, media, PR) are not recorded yet.
| Leo Burnett India | 2 campaigns | 6 Feb 2023 |
| FP7 McCann | 1 campaign | 29 Apr 2020 |
Marketing leadership
As reported in the trade press, with the date and the article.
Against banking & finance peers
Confirmed deals only. The full banking & finance leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Emirates NBD | 3 | 1 | 3 | Kabaddi, hockey, tennis and more | 2026 |
| IDFC FIRST Bank | 9 | 5 | 3 | Running and fitness | 2026 |
| SBI | 8 | 8 | 13 | Business, tech and industry | 17 Jun 2026 |
| Kotak Mahindra Bank | 7 | 1 | 12 | Kabaddi, hockey, tennis and more | 7 Jul 2026 |
| HSBC India | 9 | 2 | 2 | Music | 2026 |
Where peers sponsor and Emirates NBD doesn't
| Property | Peers on it |
|---|---|
| Global Fintech Fest | SBI, HSBC India |
| Antaragni | IDFC FIRST Bank, SBI |
| International Film Festival of India (IFFI), Goa | SBI |
| Jaipur Pink Panthers | IDFC FIRST Bank |
| Punjab Kings | Kotak Mahindra Bank |
| Bengaluru Bulls | Kotak Mahindra Bank |
| Dubai Rugby Sevens | HSBC India |
| Kaun Banega Crorepati season 17 | SBI |
Questions people ask
What does Emirates NBD sponsor?
Emirates NBD has 3 confirmed sponsorship properties on record, mostly in kabaddi, hockey, tennis and more, then football, including Dubai Desert Classic, Dibba, Dubai Fitness Challenge. The latest is dated 2026.
Which agency works on Emirates NBD's campaigns?
Credited on Emirates NBD campaigns: Leo Burnett India (2 campaigns, latest 6 Feb 2023); FP7 McCann (1 campaign, latest 29 Apr 2020).
Know when Emirates NBD signs something new
One email when Emirates NBD or a banking & finance rival signs a sponsorship, an ambassador or a campaign.
Work at Emirates NBD? Claim this page
Correct it and add what is missing. Anyone can report an error; we fix confirmed errors within 7 days.