Thomas Cook
Thomas Cook sponsors 1 property, mostly film, and has 2 campaigns on record.
2 of 3 rows confirmed on their sourceHow we check
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Sponsorships
Season by season, then every row newest first with what our check found on its source.
Partner · Event · 2023
Travel Partner.
Campaigns
With the agency and talent where the trade press named them.
Digital/social · 13 Jan 2023
Three fifteen-second comic films aimed at travellers under 35, selling value Europe itineraries built around nightlife, food and activities like skydiving and hot air ballooning, with a best-price guarantee and no-cost EMI. Written and directed by Ankit Sharma at Jio Creative Labs for digital and social.
Agency: Jio Creative Labs.
Integrated campaign · 16 Apr 2022
A campaign timed to the restart of travel that positioned the company's foreign exchange arm as the specialist every family agrees on, built on the insight that households already assign a specialist to each part of a trip. It carried the doorstep promise of Gharpe Forex in two hours.
1 deal outside India and the Gulf
Rows under the same brand name abroad. Not counted in the numbers above.
None of these rows could be confirmed on their source yet.
1 more row we could not confirm
The source does not name the brand, names it without saying it sponsored, or could not be loaded and is not trade press or an official page. Not counted anywhere on this page.
Shirt sponsor · Team · 2004
Front-of-shirt sponsor of Manchester City, 2004–2009.
Agencies
Credited on Thomas Cook's campaigns, latest first. Roles (creative, media, PR) are not recorded yet.
| Jio Creative Labs | 1 campaign | 13 Jan 2023 |
Marketing leadership
As reported in the trade press, with the date and the article.
Against travel & hospitality peers
Confirmed deals only. The full travel & hospitality leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Thomas Cook | 1 | 0 | 2 | Film | 13 Jan 2023 |
| Emirates | 12 | 11 | 3 | Kabaddi, hockey, tennis and more | 2027 |
| MakeMyTrip | 5 | 2 | 11 | Business, tech and industry | 13 Aug 2026 |
| Qatar Airways | 7 | 4 | 4 | Motorsport | 10 Feb 2026 |
| Etihad Airways | 6 | 4 | 1 | Motorsport | 31 Aug 2026 |
Where peers sponsor and Thomas Cook doesn't
| Property | Peers on it |
|---|---|
| Goafest | MakeMyTrip |
| Web Summit Qatar | Qatar Airways |
| Big 5 Global | Emirates |
| Dubai Desert Classic | Emirates |
| Dubai Fitness Challenge | Emirates |
| Yas Marina Circuit season | Etihad Airways |
| Dubai Rugby Sevens | Emirates |
| Royal Challengers Bengaluru | Qatar Airways |
Questions people ask
What does Thomas Cook sponsor?
Thomas Cook has 1 confirmed sponsorship property on record, mostly in film, including MAMI Mumbai Film Festival. The latest is dated 13 Jan 2023.
Which agency works on Thomas Cook's campaigns?
Credited on Thomas Cook campaigns: Jio Creative Labs (1 campaign, latest 13 Jan 2023).
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