Metal Makes it Possible
Six-week campaign with Farhan Akhtar for the refreshed metal Platinum Charge Card, the brand's first product campaign and its first mainstream push in India, aimed at affluent achievers aged 40 to 45 across TV, print and digital. Akhtar was signed on a longer tie-up.
| Brand | American Express |
|---|---|
| Agency | Not named |
| Talent | Farhan Akhtar |
| Channels | TV, print, digital |
| Source | Exchange4media |
