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American Express

Payments & fintechInternational

American Express sponsors 4 properties, mostly kabaddi, hockey, tennis and more, then culture, arts and literature, and has 1 campaign on record. 2 confirmed in 2026.

4Properties sponsored
2Confirmed in 2026
1Campaign
25 Feb 2026Latest deal

7 of 9 rows confirmed on their sourceHow we check

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Sponsorships

Season by season, then every row newest first with what our check found on its source.

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In-video ad read · Podcast · 25 Feb 2026

Americanexpress is promoted with a listener offer link (americanexpress.com) in the show notes of 6 episodes between 2026-02-25 and 2026-07-08, most recently 'Tom Brady on Favorite Super Bowl, Kelce v Gronk, Belichick Debate & Why the NFL '.

Banking · Event · 2026

Premium Experience Partner (Signature Partner)

Brighton & Hove Albion

Shirt sponsor · Team · 2025

Front-of-shirt sponsor of Brighton & Hove Albion, 2025–present. Listed for the 2025–26 season.

Shirt sponsor · Team · 2013

Front-of-shirt sponsor of Brighton & Hove Albion, 2013–2024.

Back-of-shirt sponsor · Team · 2013

Back-of-shirt sponsor of Brighton & Hove Albion, 2013–2017.

Shorts sponsor · Team · 2013

Shorts sponsor of Brighton & Hove Albion, 2013–2017.

2 more rows we could not confirm

The source does not name the brand, names it without saying it sponsored, or could not be loaded and is not trade press or an official page. Not counted anywhere on this page.

SypherPK

Integrated segment · YouTube · Undated

American Express is listed among SypherPK's YouTube sponsors by SponsorRadar, which reads brand deals off the videos themselves. Not announced by either side.

ThatcherJoeVlogs

Integrated segment · YouTube · Undated

American Express is listed among ThatcherJoeVlogs's YouTube sponsors by SponsorRadar, which reads brand deals off the videos themselves. Not announced by either side.

Ambassadors

Talent named in American Express's campaigns. Current means seen in a campaign since April 2025. From campaign credits, not contracts.

NameStatusFirst seenLatest campaign
Farhan AkhtarPast7 Nov 20197 Nov 2019

Campaigns

With the agency and talent where the trade press named them.

Launch · 7 Nov 2019

Six-week campaign with Farhan Akhtar for the refreshed metal Platinum Charge Card, the brand's first product campaign and its first mainstream push in India, aimed at affluent achievers aged 40 to 45 across TV, print and digital. Akhtar was signed on a longer tie-up.

Talent: Farhan Akhtar.

Against payments & fintech peers

Confirmed deals only. The full payments & fintech leaderboard.

BrandProperties2026 dealsCampaignsMain passion pointLatest
American Express421Kabaddi, hockey, tennis and more25 Feb 2026
EarnIn310Creators and podcasts24 Jun 2026

Questions people ask

What does American Express sponsor?

American Express has 4 confirmed sponsorship properties on record, mostly in kabaddi, hockey, tennis and more, then culture, arts and literature, including New Heights with Jason & Travis Kelce, India Art Fair, Brighton & Hove Albion. The latest is dated 25 Feb 2026.