Giant Compressive Strength — Great Khali revival
A multimedia campaign reviving a nostalgic 2015 ad featuring wrestling star The Great Khali (Dalip Singh Rana) to reinforce Ambuja Cement's "Giant Compressive Strength" positioning, launched alongside a parallel ACC campaign under the same Adani Group cement business.
| Brand | Ambuja Cements |
|---|---|
| Agency | Not named |
| Talent | The Great Khali |
| Channels | TV, digital |
| Source | Exchange4media |
More from Ambuja Cements
| Campaign | Type | Agency | Date |
|---|---|---|---|
| Mazbooti Ki MisaalAd film · 10 Oct 2023 | Ad film | – | 10 Oct 2023 |