ABP Live Smart TV app launch campaign
A campaign for the network's smart TV app, pitching one place to watch every ABP channel with pause, replay and catch-up on missed episodes. It used the network's own anchors and editors as the faces.
| Brand | ABP Live |
|---|---|
| Agency | Not named |
| Talent | Sumit Awasthi, Suman De, Rubika Liyaquat, Aditi Arora |
| Channels | TV, digital |
| Source | exchange4media |