Vi × India Mobile Congress, 2024
- Brand
- Vi · Telecom
- Property
- India Mobile Congress · Mobipro Innovation Private Limited
- Tier
- Partner
- Date
- 2024
- Source
- India Mobile Congress
Foundation Partner at the event; wording as printed on the official partner page.
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Vi's other deals
Rebrand · 1 Sep 2026
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Talent: Shah Rukh Khan.
Partner · Event · 2026
Foundation Partner at the event; wording as printed on the official partner page.
Partner · Event · 2025
Foundation Partner at the event; wording as printed on the official partner page.
Purpose · 7 Nov 2023
Ogilvy-conceived purpose campaign addressing loneliness through the power of connectivity, told as short films. It launched in 2023 around youth and urban isolation, set to the song 'Akele Akele Kahaan Ja Rahe Ho', and was revived in 2024 with a second, Durga Puja-set instalment about empty-nester parents, which debuted during the ICC T20 World Cup.
Agency: Ogilvy India.
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