upGrad
The company behind UpGrad, with 5 confirmed deals on Monumentum.
Deals
Newest first, with what our re-check found on each source.
Ad film · 23 Jan 2024
A pan-India brand campaign by BBH India, directed by Anupam Mishra and produced by Belief Films, that takes aim at career 'snoozing' culture among working professionals and urges upskilling in areas like data science, AI and machine learning; it ran on upGrad's digital platforms and throughout Shark Tank India Season 3.
Agency: BBH India.
Other · 6 Jun 2023
An ad campaign for upGrad used a likeness of Google CEO Sundar Pichai without his involvement, drawing public criticism online.
Digital/social · 6 Jun 2023
A social campaign urging working professionals to stop making excuses and invest in upskilling; a post using an AI-generated likeness resembling Google CEO Sundar Pichai ('the Sundar we know... left his competition miles peeche') drew public criticism for using his identity without consent, prompting upGrad to add a 'work of fiction' disclaimer.
Ad film · 29 Nov 2022
A brand campaign featuring real upGrad learners in candid, on-screen conversations about their hardships, their honest views on online education, and the career impact they experienced.
Ad film · 23 Mar 2022
To launch the study-abroad vertical to parents deciding on higher education, the film brings back Amitabh Bachchan's 1970s angry-young-man register, with the actor at 80 kicking and breaking up upGrad's office. Directed by Amit Sharma of Chrome Pictures and released on upGrad's digital platforms.
Agency: The Womb. Talent: Amitabh Bachchan.
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